LANGUAGE CHANGE AND THE EMERGENCE OF NEW LEXICAL UNITS IN THE DIGITAL ERA

The digital era has brought profound changes to language, particularly visible in the rapid emergence of new lexical units. This article explores how internet communication, social media, and technological innovations influence language change, leading to the creation and diffusion of novel words and expressions. By analyzing examples from contemporary digital discourse, the study highlights the dynamic nature of language and the impact of digital culture on vocabulary expansion. The article also discusses the implications of these changes for language norms and linguistic identity.