THE ROLE OF CULTURAL CONTEXT IN TRANSLATION: A CROSS-CULTURAL PERSPECTIVE

This study investigates the pivotal influence of cultural context in translation, emphasizing the interplay between linguistic expression and socio-cultural meaning. Drawing upon foundational theories such as Skopos Theory and the Cultural Turn, the article analyzes the challenges translators face when mediating between divergent cultural systems. A qualitative approach, incorporating illustrative case studies across idiomatic, literary, and technical translation, underscores the complexity of cross-cultural interpretation. Methodologically, this study applies comparative analysis to real-world translations and uses descriptive qualitative techniques to interpret cross-cultural adaptation strategies the findings advocate for heightened cultural competence in translator training andpropose an interdisciplinary framework that integrates linguistic precision with cultural sensitivity. This work contributes to the broader discourse in translation studies by foregrounding culture as an indispensable component of meaning transfer.